The Scribe Billboard was an interactive live action billboard located on one of the most important streets in Mexico City. Done with la Agencia viva and La doble vida (Viva’s sister agency), I contributed as a creative and as a designer.

The mission was to refresh and renew Scribe's brand perception of this company who's emotional link with people has been lost over the years, into a company that creates spaces that inspire new ideas.

The project housed the artist Cecilia Beaven during 10 days, with the purpose to transform a huge white canvas into a work of art filled with the ideas that she received from Twitter. Everything that happened during these days was available for tracking on social networks, a blog, webisodes and live streamings.

As she painted, other billboards were completed at the same time all over the city.